The exhibition for the construction of a swimming pool and SPA became an institution!

2nd International Exhibition for Pool, the SPA and the Garden

It was completed with absolute success 2nd International Exhibition for Pool, the SPA and the Garden, held March 1-3 at the Olympic TAE KWON DO Facility of Palaio Faliro, with the participation of the industry's leading companies. POOL about SALON 2013 became an institution and the great effort to promote the pool industry paid off, despite the general bad psychology that prevails in times of economic crisis.
With targeted advertising and communication strategies, visitors and industry professionals attended the exhibition organization, proving with their presence that there is an interesting and fertile ground for the industry swimming pool.
40 exhibitors participated in the event, presenting their products and services, new ideas and ideal solutions for swimming pool, the SPA and the garden through complete and fully functional booths, to 3,333 visitors and construction industry professionals who visited the exhibition center during POOLabout SALON 2013.

Our combination of actions as organizers also managed to attract a targeted, aware, quality audience with an interest in creating, maintenance or upgrade swimming pool and its accessories. Specifically, the 2nd POOL about SALON communicated through the luxury quarterly Pool About, the only magazine for pool and SPA in Greece and through the website www.pool-about.gr, as well as in the Sunday press, social media, as well as small TV spots on selected 2 TV channels.

Additionally, 12 press releases were sent to 4,878 e-mails of active users with a direct interest in the industry, of which 1,292 were addressed to foreign professionals and 850 to Greek hotels and accommodations. Radio spots were aired on 10 nationwide radio stations, informative newsletters were sent to the largest news and information websites, while the human-centered actions include the organization of a major competition in collaboration with Libero swimmers, with a "prize" of 200 free swimming lessons for children, as well as sending 1,500,000 invitations together with Pizza Fan discount coupons to 1,400,000 families through 400,000 orders from 62 stores throughout Greece and informing 22,000 Facebook fans of Pizza Fan.

The presence of its General Secretary was particularly hopeful, supportive and honorable Ministry of Tourism Mr. Anastasios Liaskou and his Vice President Hotel Chamber of Greece Ms. Christinas Tetradis, at the opening ceremony of the 2nd POOLabout SALON 2013. Mr. Liascos, greeting the excellent organization and the attendees, expressed his admiration for the pulse of the event and referred to the important effort to consolidate the institution, emphasizing at the same time the importance of the industry Swimming pool–SPA for the Greek tourism industry, as an integral part of the country's tourist services.

We hope that all the agencies and those related to the pool associations, in the future they will take active participation and action in the great effort to highlight the space, showing the necessary professionalism and respect on the one hand to the participating exhibitors who are fighting their own battle and having learned to properly appreciate the pulse of the market, on the other hand to the organizer who with the professionalism and at the same time absolute romance once again stepped forward as a competitor to further strengthen the sector's step pool , spa, garden. Until then, we want to thank everyone who supported us with their presence and express the certainty that the pool will get the place it deserves in the wishes of every consumer. We have already taken the first step, dispelling the myth of "luxury" for a few and redefining its true dimension, which is the Health, n Wellness and Relaxation.

We are renewing our appointment for 2015, the Exhibition has become an institution, with new proposals for it swimming pool, the SPA and the garden!